Creator management resources.

What creators should ask before signing with an agency

A good agency makes money when you make money, and it should be able to explain exactly how. Before you sign, get clear answers on four things: what they actually do day to day, how they are paid, how you get your money, and what happens if you want to leave.

Ask to speak to a creator they currently manage. Ask how long their average creator stays. A real operation will have references and will not pressure you to decide on the spot.

Red flags in creator management contracts

Watch for these specifically:

• No fixed end date, or a long lock-in with no clean exit.
• The agency holds your payout account.
• Vague scope with no list of deliverables.
• A cut that is not clearly defined.
• You do not own your accounts or content.
• Penalties for leaving or clauses that keep monetising your accounts after the relationship ends.

If you do not understand a clause, ask for it in plain English before signing.

How creator payout terms should be explained

You should be able to state your deal in one sentence: they take a set percentage of net revenue, you keep the rest, and money reaches your account on a fixed schedule.

• The split: the exact percentage, and whether it is on gross or net.
• Who gets paid first: earnings should land in your account.
• The schedule: when settlements happen, and how often.
• What is deducted: any ad spend, tooling, or other costs should be itemised and agreed in advance.

Transparency here is the whole relationship. If the numbers are clean and visible, everything else tends to be too.

Account access rules every creator should understand

You own your accounts. An agency works inside them; it does not take them over.

• Keep ownership of the master login and recovery email or phone.
• Use access that can be revoked.
• Turn on two-factor authentication on an account you control.
• Know who has access and why.
• Get account access in writing.

At any moment, you should be able to take full control back.